Theatron Director Lars Seeberg on the need for strategic audience development in the performing arts & the role of Theatron.
resources
This text by Benita Lipps offers a definition of strategic audience development and provides a number of insights why performing arts organisations can no longer ignore it.
Going Audience-Centric
Erwin Jans – dramaturg at Toneelhuis Antwerp – on why the urban performing arts need to position themselves in a place of ‘engaged autonomy’.
A Living Conversation in a Wild Bar
Monica Urian de Sousa, responsible for the ‘audience development’ priority within the Creative Europe Programme, on the European Commission’s vision of audience development.
We Need Audiences, Audiences Need Us
An overview of the talks and debates during the Culture.Shift forum by Meta Štular, Culturemaker Institute
Culture.Shift Forum Report
Achim Müller from the Centre for Audience Development on how to find out more about your communities through in-house audience research
Evidence-Based Audience Development
Graham Devlin, Independent Cultural Strategist, answers the question “Why do organisations who wish to be more audience-centric need to change?”
Why Change?
Andrew Ormston from Drew Wylie Projects on how arts organisations need stop talking about talking to their audiences and take an actual interest.